We are PurityBox, a company registered in Belgrade at Puškinova 15, with company registration number 20987472 :), a Serbian distributor of multiple children's brands, with two shops in Belgrade where we have been organizing the most wonderful gatherings for a full ten years. We choose brands that are committed to quality, environmental protection, and respect for human rights.

“My children were born in Korea, Germany, and Spain. Observing parents and families around me who didn't have enough time or energy to find healthier and eco-friendly children's brands, and drawing on the countless experiences I gathered around the world, I decided in 2014 that I wanted to share them with you. That is how PurityBox was born!

10 years later, our concept store has become an important reference in the world of brands and products dedicated to children. I see your families developing, growing bigger, and we grow alongside them, expanding our assortment by listening to your needs.

We are still guided by the same principles: finding brands that are safe for the whole family, which we love, and we will strive to bring joy into your homes.

The children's world is our world! “Wish for something beautiful” is our slogan.

Whether it is fashion, baby care, or children's room decor, my team and I take pride in choosing the most beautiful brands for children and the whole family. <3 “

Aleksandra Bogdanović, Founder of PurityBox